The Blog

To have successful marketing that consistently converts and generates revenue takes more than knowing your target market. In order to have laser focused marketing that provides value and solves your ideal customer’s problems you MUST create a persona for them. And Here’s why. 1. Your ideal customer IS a real Person Creating a persona for […]

Instagram Releases Its First-Ever Trends Report. Here’s What You Need To Know.  Instagram just released their first trends report ever and it’s juicy. They “tapped into the minds of Gen-Z” because they are “consistently creating the reality they want to live in” and shaping culture in 2022.  You can download and read it yourself by […]

If viewed as an additional marketing feature for brands marketing on Instagram, rather than the TikTok for the Instagram demographic, Reels becomes a welcome improvement to the Story feature and an attractive alternative to the lengthy IGTV format for marketing.  Reels videos can be up to 30 seconds long, can be edited, posted, commented on, […]

How-to market research using Facebook™ Groups In our previous blog post 6 ways you can give value to your audience we talked about the importance of providing value in Facebook groups. In this post, we bring you even more tools to help you make the most out of the Facebook groups you belong to. There […]

Facebook algorithm changes, group and tool updates have become mainstream in the social media sphere. And as we continue to use Facebook marketing tools it to market our businesses, it is up to us to keep up and stay on top of how to use them properly. Facebook marketing still continues to be the most […]

There is no denying groups have become part of our daily lives. In fact, in 2019, there was an estimated 1.4 billion people using the tool. There is so much to learn, so many different interests and niche communities. Why use groups in the first place? Well that 1.4 billion speaks volumes. But there are […]

Updates and How to Use Them Let’s talk about Facebook™, specifically Facebook™ Groups. Some of you might already know all the benefits that come from being a part of a Facebook™ Group, and some of you might feel like it will be one more thing on your mile-long to-do list. What I want to share […]

We all know the big players in our industries. We see them doing big things and hope to one day land them as clients or reach our fullest potential like them. But are we overlooking real opportunities by living in a fantasy world? It’s the classic romantic comedy story line. The girl is so in […]

Instagram announced last week that tests to remove Likes would start in the US as “positive” reactions across other countries continue. With that said, Facebook announced going back to basics as engagement metrics are still the forecasted gage for a post’s success in 2020. What does that mean for all of us? That authenticity and […]

Content is King. Engagement is Key. Have you fallen victim of the #cricketseffect? That’s when you publish and publish content and no one notices. Don’t feel bad, it’s not just you. It has happened to all of us, even those in the industry. We can experiment, strategize and hack ways to get our content seen […]