How-to market research using Facebook™ Groups
In our previous blog post 6 ways you can give value to your audience we talked about the importance of providing value in Facebook groups. In this post, we bring you even more tools to help you make the most out of the Facebook groups you belong to.
There are many advantages to being active in your Facebook groups aside from simply providing value to your members. You can also use these gold mines of information to learn more about your target audience, gain valuable insights on their social behavior, and take advantage of the extra marketing tools Facebook provides to create more targeted content they will love.
Below is a step by step guide on how to do market research within your Facebook groups and how to use the information you gather to help your business.
Step 1 – Dig deep into your member’s profiles
Use those stalker skills girl! You know you have them. 😉 Us women are notorious for finding out what we want with just a name and keyboard at our fingertips. Use those skills to research your Facebook Group members. Their demographics, likes, status updates, and what kind of content they share on any of their other pages. Pay attention to who is most active in your groups and start taking notes. Once you are done with your “investigation” take a look at your notes.
What we are doing here looking for similarities between your most engaged members and your ideal client. What are their common interests or common language? Use this to create content that you know will speak directly to them.
Getting to know them allows you to connect on a more personal level and gives you a leg up on the competition who may not be paying attention at all.
Step 2 – Look at the insights of your page
Your page insights will help you:
- Understand how people are engaging with your page.
- View metrics about your page’s performance.
- Learn which posts have the most engagement and see when your audience is on Facebook.
Take note of the posts that had the most engagement. Did they have something in common? Your audience is telling you how they want to consume content. Are they responding more to images, quotes or questions? What might be the underlying reason for that?
Once you’ve learned which type of content does best with your audience you can tie in the topics or language they use and test the research you’ve gathered.
Step 3 – Use the search tool
This is a tool I really love. It lets me quickly search for people and what they are talking about. This also gives me a sense of what that person’s specific struggles are, how engaged they are, and where they might be in my funnel.
If you have an inclination that your audience might be looking for certain answers or you want to see what has already been discussed on a certain subject, you can do so with this tool. Just enter your keywords in the search bar and all posts containing that word or phrase will pop up.
Step 4 – Facebook Polls
Facebook polls are a great way to engage your audience and learn exactly what they prefer. You can create polls around new services you might want to offer or for learning which topics were most important to them right now.
Debating on what to name your new offer? Create a poll and let them tell you!
You shouldn’t be guessing about what they need from you, but the delivery makes a huge difference in how receptive they are to what you have to offer. Polling is a simple way to ask them directly what their preferences are.
Step 5 – Use Facebook Ad builder
Fb Ad Builder is one of the most powerful tools FB has to offer. In it, you can create an audience to aim your ad to, see how big your market is, and use the information you’ve been gathering to create the perfect offer. The more targeted your audience the better your message will be received.
You can also test your findings from all the research you have done. Tweak and adapt your ads depending on your results!
I recommend doing market research at least once a year or every 6 months. The fact is that people change and therefore so does your audience. You want to make sure there is still a need for what you are offering and that there are no missed opportunities for you. Contact me if you’d like to create a detailed Facebook Marketing Strategy.[mailerlite_form form_id=1]