The Blog

Bringing tangible human connection back to business through VR and AR experiences. Zuckerberg and the Facebook team have been quietly working behind the scenes to create what we know as Meta, the metaverse. The vision is to connect people anywhere in a tangible way that humanizes the experience. And make the experience accessible to everyone. […]

To have successful marketing that consistently converts and generates revenue takes more than knowing your target market. In order to have laser focused marketing that provides value and solves your ideal customer’s problems you MUST create a persona for them. And Here’s why. 1. Your ideal customer IS a real Person Creating a persona for […]

Instagram Releases Its First-Ever Trends Report. Here’s What You Need To Know.  Instagram just released their first trends report ever and it’s juicy. They “tapped into the minds of Gen-Z” because they are “consistently creating the reality they want to live in” and shaping culture in 2022.  You can download and read it yourself by […]

Setting yourself up for success on Clubhouse, How to Use Clubhouse App to grow your business Although Clubhouse is still invite-only and only available to iOS users, you can set up a profile, get on the waitlist, and seek out people in your network or friends who are members and ask them to invite you.  […]

Have you used Instagram Carousel Stories yet? If the thought of learning yet another IG feature makes you recoil a little inside, I feel you sister! The first quarter of 2021 was supposed to be the time we start to see the benefits of all the pivoting we’ve done to keep our business going and […]

SEO or Search Engine Optimization is one of the most vital components of any marketing plan. It’s vital to be able to understand your business and your audience and understand how to organically grow your reach. But did you know this kind of mindset can also be applied to your social media channels? Your social […]

The How To’s On Dealing with Emerging Social Platforms  Recently there has been a surge in new social platforms that focus on protecting consumers’ data from being sold; the promise of a platform that is solely for the consumers with no ads, no spyware. Parler and MeWe are two examples of newer social platforms with […]

Reels are created much like you create a video for your story or feed on Instagram.  But before you dive into creating a Reel for your business, I recommend going to your Explore page and watching popular Reels to get a feel for what you like, which ones get the most engagement, and find inspiration.  […]

If viewed as an additional marketing feature for brands marketing on Instagram, rather than the TikTok for the Instagram demographic, Reels becomes a welcome improvement to the Story feature and an attractive alternative to the lengthy IGTV format for marketing.  Reels videos can be up to 30 seconds long, can be edited, posted, commented on, […]

Facebook recently launched a feature on Instagram that is being compared to TikTok’s video creating and sharing app. That feature is Reels and the response has been lukewarm, so far, as veteran TikTokers and Instagram influencers explore its possibilities. Why Is Facebook Launching Reels? Facebook began rolling out Reels more than a year ago, just […]