What’s your purpose?
Before you dive headfirst into social media marketing, you must find your why and have a clearly defined purpose for every post that is aligned with your brand and its vision.
Social media marketing is a powerful way to connect with your audience, build brand awareness and develop trust. However,your marketing efforts must be grounded in a clearly defined purpose and consistently speak to your brand’s mission and vision, to get the results you desire.
Knowing your why and using it to consistently inform your brand is something many entrepreneurs struggle with. While your strategies need to be adaptive and responsive to market and consumer trends, your why – your purpose – needs to be consistent and clear.
As we grow up, we are taught to be humble and not toot our own horns. But that doesn’t mean that we cannot embrace our natural talents and passions and use them to bring us success and happiness.
Identifying your why and building a brand founded in a strong purpose that you show rather than tell, is essential to your entrepreneurial success.
But How Do I Find My Why?
Every successful brand has a clearly identified ‘why’ that everything they do reflects. And every one of those visionaries had to dig deep and search themselves truthfully to identify why they wanted to start their business and what they wanted to achieve.
No one can tell you what your ‘why’ is. It is personal and unique. It is what drives us to follow your passions and do what we do even when it’s hard.
To determine your ‘why,’ you, too, must look deep within and answer the following four questions as clearly and honestly as you can. It is your authentic answers to these questions that will frame your brand purpose and determine every action you take to build a successful business.
Answer These Questions To Clearly Define Your Purpose
1. What Makes Me Come Alive?
Make a list of all the things that excite you: your dream lifestyle, your passions.
Ask yourself: “What would I do if money didn’t matter?”
From that honest place, you will identify what makes you come alive. Write your answer down.
2. What Are My Innate Strengths?
Think about this one. Are there things that you do naturally? Are there things that come easily for you? List everything that you enjoy doing: your hobbies, things you do that come almost naturally, all your strengths. Be open and honest with yourself. After all, no one else will see this but you.
3. Where Do I Add The Greatest Value?
When considering your response to this question, approach it from a place of selflessness. Look at your gifts, passions, and strengths. Order them in a hierarchy according to their benefits to others.
4. How Will I Measure My Life?
This final question is vital to developing your brand vision and mission and having a clearly defined purpose. When you look back 5 years, ten years, 25 years, what do you want to see? What kind of legacy do you want to leave behind?
Having the end clearly articulated will help you plan your beginning and middle. You will be able to set measurable short and long term goals for your business much easier once you know exactly where you want to end up.
For a more in-depth explanation of these pivotal questions, read this piece by Margie Warrell.
Anyone ‘Who Has A Why Can Endure Any How.’
As Frederick Nietzsche said, if you know your why and have a strong sense of purpose, you can overcome any obstacle or challenge you face, in life and business.
So before you hit that post button, . . .
Evaluate your content against your ‘why’ and assess whether it furthers your purpose and reflects your vision. There’s nothing harder to bounce back from than misaligned social media marketing.
Find a quiet space for deep contemplation and answer these 4 questions and identify your purpose. Your ‘why’ will guide you on your unique entrepreneurial journey.
If you would like an audit of your social media strategy, let’s talk.